Advertising may come mid-reels: You can now see more ads on Instagram

    a’).click()”>View Full Size Social media giant Meta announced a series of new ad formats at its conference on Tuesday, aiming to create …

    Advertising may come mid-reels: You can now see more ads on Instagram
    View Full Size Social media giant Meta announced a series of new ad formats at its conference on Tuesday, aiming to create new revenue streams for its short video and corporate communication works, which it has identified as the key to growth this year.

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    Augmented reality ads coming to Instagram

    Instagrambrands are now Discover can place ads in your stream. However, profile feed ads are still in the testing phase. The company will also offer some creators the chance to monetize ads shown in their profile feeds.

    In both your Home feed and Stories amid the new ad strategy augmented reality ads is located. Meta can use this to allow brands to test virtual furniture in people’s homes or take a closer look at a car.

    View Full Size The company is experimenting with new formats for ads on Facebook and Instagram Reels. In the middle of these formats are skippable ads lasting four to ten seconds that play after a Reels. Reels will play again after the ad ends. In addition, brands will have access to a free music library to use in Reels advertisements.
    View Full Size Meta executives also launched ads that open direct conversations amid businesses and prospects, saying Meta can now use artificial intelligence to optimize whether ads target new customers or those most likely to buy.
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